Replay: 10 Trends to Know

YPulse’s trend reports cover big shifts in youth culture—but what about the smaller ones? When the exact games they play in their favorite open-worlds, what they’re watching on their feeds, or even their coffee order changes, that matters for brands, too. The trends emerging on social media, video games, and IRL every day can ultimately reflect big picture insights about Gen Z. So, our youth experts rounded up 10 Trends to Know in one report—and what they all mean for brands. From trending events, to AI life advice, to bag charm obsessions, these trends say a lot about this generation.

In this 30-minute webinar, Chief Content Officer MaryLeigh Bliss will unpack the Gen Z cultural moments happening now that are shaping what’s coming next.

You’ll learn about:

• Social media trends: Roblox mini games, TikTok TV, and aura farming
• Spending trends: Accessible adventures, the new coffee culture, and trinkets takeover
• Anxieties and future thinking: Recession indicators, AI life coaching, the new self-medication, and their “unemployment era”