In the Express Yourself report, YPulse breaks down Gen Z and Millennials’ top 50 brands they say help them express who they are. We dive into how authenticity, customization, personal style, and more contribute to young people’s self-expression. We deep dive into why brands like Nike, Axe, and Crocs excel in this YScore+ diagnostic, and give brands ideas on how they can help Gen Z and Millennnials express themselves through their product offerings, trending content, and transparency.
This report analyzes thousands of data points collected from YPulse’s Brand Tracker data to uncover what brands help these gens express themselves, and we share why some of these brands rank high on the list.
