Diversity, Equity, and Inclusion (DEI) is a hot topic for brands right now. With Trump making sweeping change to DEI staff and funding at the federal level, brands are left to wonder what they should be doing—and whether young consumers will boycott their brand based on their decision. This report helps brands navigate these tricky waters with recommendations grounded in data. We cover key topics like how many young consumers support specific DEI programs to their political leanings in 2025 to how they feel about representing diversity in advertising now. This report will give you a firm understanding of young people’s stance on DEI today.
Report Length: 39 pages, North America report is based on a survey conducted among 1500 13-39-year-olds in the U.S. and Canada. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany
