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The 2024 Election Report
Watch the replay for our 30-min webinar on the 2024 Election in North America
Political news about young voters never ends, no matter which behavior or feeling it aims to assign to a whole generation. But as the 2024 Presidential election approaches with a re-run of 2020’s candidates, many young people are uncertain where they stand on a desired outcome. The reality is, a lot of Gen Z and Millennials simply aren’t happy with their options, and there’s no shortage of reasons why. Whether it’s political extremism, candidates’ ages, or a perceived difference in their value of critical issues, there’s nothing standing to give a clear majority in either party’s direction. And speaking of party affiliation, young people aren’t feeling much connection to that either—even Gen Z, notoriously known as liberal, are leaning more moderate than ever.
While a truly inconclusive political stance isn’t the clearest for helping brands to reach Gen Z and Millennials, there are reliable ways to connect during the election cycle. We ask young people exactly how they want to see brands root their messaging if they’re going to talk about it at all, and what they don’t want to hear.
Download the full report for further insights
- How Gen Z and Millennials are feeling about the election and the candidate options
- Where young voters will be getting the information that helps them decide their final vote
- The top issues young people are thinking about when considering their vote, and which brands can talk about
Report Length: 40 pages, North America report is based on trend surveys conducted among 1000 13-39-year-olds in the U.S.
Additional Survey Content for Pro Users: The top reasons why young voters are voting for a certain candidate, how young people combat stress over political / election news, their spending behavior during election time.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, People of Color, Country, Urban/Rural Status, LGBTQ+, and Parent.