The merch boom has never been bigger, and Gen Z has fully embraced products that show off their fandom for everything from TV shows to brands. Our data shows that 91% of young consumers think they’ll buy merch in the future, and nearly all Gen Z and Millennials already have. But merch might look a little different than in the past—young people have different interests than previous gens and social media is fueling all new genres of merch young consumers have never seen before.
In YPulse’s Merch Madness trend report, we explain what types of merch are popular among Gen Z and Millennials, how viral moments are shaping a new genre of merch, and how brands can leverage their logo and limited edition drops to draw in young consumers.
Report Length: 57 pages, North America report is based on a survey conducted among 1500 13-39-year-olds in the U.S. and Canada
