Replay: Merch Madness

The merch boom has never been bigger, and Gen Z has fully embraced products that show off their fandom for everything from TV shows to brands. In our latest trend report, Merch Madness, our data shows that 91% of young consumers think they’ll buy merch in the future, and nearly all Gen Z and Millennials already have. But merch might look a little different than in the past—young people have different interests than previous gens and social media is fueling all new genres of merch young consumers have never seen before.