Explores what young people rely on algorithms for, their very real algo fatigue, and how brands can meet their desire to break away from it.
Every one of Gen Z’s most-used social and streaming platforms are driven by algorithms, all highly personalized to make sure they keep scrolling. And young users know how it works—they even use it to their advantage and have dubbed their feeds “my algorithm.” But that doesn’t mean they want to give up making choices about what they consume entirely. Young people know being in an echo chamber (or maybe, algo chamber) of content they agree with means they’re not seeing what else is out there on the internet and what other people have to say. While they love getting to see content truly in their niche of interests, they want to escape the rabbit hole that keeps them disconnected from discovery.
YPulse’s Escaping The Algorithm trend report explores what young people rely on algorithms for, their very real algo fatigue, and how brands can meet their desire to break away from it. (When they want to.)
Report Length: 24 pages, North America report is based on surveys conducted among 1500 13-39-year-olds in the U.S. and Canada
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