- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Friendship and Community Report
College group chats, location sharing, FaceTime hangouts while doing homework—this is what modern friendship looks like. Young people are finding new ways to stay close, and friendship today doesn’t always mean being the same room, but it does still mean showing up. For Gen Z and Millennials, staying connected often happens through screens, yet the emotional bonds run deep. And while headlines may claim Gen Z is the loneliest generation, we dive into how many friends young people actually have and how often they’re hanging out with them (hint: it’s actually a lot).
YPulse’s first ever Friendship and Community Report explores how Gen Z and Millennials build and maintain friendships, where they find a sense of community, and what brands need to understand about their evolving social lives—both online and IRL.
Download the full report for further insights
- How many friends young people have and how often they hang out with them
- Where young people have met friends and where they go to make new ones
- What platforms keep them connected, what kinds of posts they send to friends, and where they find their sense of community
Report length: 23 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded June 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in June 2025
Additional survey content for Pro users:
The full open-ended list of what young people do for a fun night with friends, how many have had a toxic friendship, reasons behind losing friends, their favorite way of communicating with friends and family, and more.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.