Report Calendar

See all of the behavioral, trend and special reports scheduled for 2024

Types of reports

Behavioral

Keep up-to-date on Gen Z and Millennials’ everyday lives and preferences

Trend

Be guided through the major cultural shifts these generations are fueling

Special

Expert explorations on current event topics and brand affinity

Special

Behavioral

Trend

2024 Reports

Special = SP

Behavioral = BR

Trend = TR

Dates and topics are subject to change*

View Reports for 2023 (Previous Year)

North America

January

1/3

Relationships & Dating

1/4

Social Media Playbook

1/10

Life Milestones & Future Plans

1/24

Employment & Career Goals

1/30

Brand Report: Cool

1/31

Media Consumption Monitor

February

2/1

Kidulting

2/7

Sustainability

2/14

Causes, Charity & Activism

2/21

Sports & Athletes

2/28

Summer Olympics

March

3/6

Brand Loyalty

3/7

The Tween Study

3/13

Finance / Spending Monitor

3/20

Travel

3/27

Weddings

April

4/3

Social Media Behavior

4/4

Influencers Anonymous

4/10

Ad / Marketing Effectiveness

4/17

Food Shopping & Trends

4/18

Brand Report: Recommended

4/24

Cooking & Diets

May

5/1

Tech / Device Usage

5/2

The 2024 Election

5/8

Gaming

5/15

Artificial Intelligence

5/22

Social Media Monitor

June

6/5

6/6

6/12

6/26

July

7/3

Experiences

7/11

Gen Z Vices

7/15

Hispanic Youth

7/17

Celebrities & Influencers

7/18

Innovative Brands Report

7/24

Social/Mobile Marketing Preferences

7/31

Back-to-School Shopping Plans

August

8/7

Education

8/14

Holiday Shopping Plans

8/15

Nano-Creators 101

8/21

Religion & Spirituality

8/28

Shopping & Retail

September

9/4

Luxury

9/11

Media Consumption

9/12

POV: Gen Z is Hosting

9/18

Snacking

9/25

TV / Entertainment

October

10/2

News Consumption & Trust

10/9

Hobbies & Passions

10/10

The Subculture Scene

10/16

Fintech

10/23

Shopping for the Home

10/30

Fashion Preferences & Style

10/31

Brand Report: Reflects Diversity

November

11/6

Mobile / App Behavior

11/13

Social Media Monitor

11/14

Merch Madness

11/20

Drinking & Nightlife

December

12/4

Auto

12/5

Webinar

TL;DR: Merch Madness

12/5

2025 Trend Predictions

12/11

Parenting

Add to Calendar

12/18

Beauty / Personal Care

Add to Calendar

1/9/25

Webinar

TL;DR: 2025 Trend Predictions

Add to Calendar

Western Europe

January

1/9

Relationships & Dating

1/16

Life Milestones & Future Plans

1/30

Employment & Career Goals

1/31

Social Media Playbook

February

2/8

Brand Report: Cool

2/6

Media Consumption Monitor

2/13

Sustainability

2/20

Causes, Charity & Activism

2/27

Sports & Athletes

2/29

Kidulting

March

3/5

Summer Olympics

3/12

Brand Loyalty

3/19

Finance / Spending Monitor

3/26

Travel

3/29

The Tween Study

April

4/2

Weddings

4/9

Social Media Behavior

4/16

Ad / Marketing Effectiveness

4/23

Food Shopping & Trends

4/25

Brand Report: Recommended

4/29

Influencer Anonymous

4/30

Cooking & Diets

May

5/7

Tech / Device Usage

5/14

Gaming

5/21

Artificial Intelligence

5/28

Social Media Monitor

5/31

The 2024 Election Report

June

6/11

Mental Health

6/18

Health & Fitness

6/28

Social Search Trend Report

July

7/2

Music

7/9

Experiences

7/23

Celebrities & Influencers

7/25

Brand Report: Innovation

7/30

Social / Mobile Marketing Preferences

8/8

Gen Z Vices

August

8/6

Back-to-School Shopping

8/13

Education

8/20

Christmas Shopping Plans

8/27

Religion & Spirituality

8/30

Nano Creators 101

September

9/3

9/10

9/17

9/24

October

10/1

TV & Entertainment

10/8

News Consumption & Trust

10/10

POV: Gen Z is Hosting

10/15

Hobbies & Passions

10/22

Fintech

10/29

Shopping for the Home

November

11/5

Fashion Preferences & Style

11/7

Webinar

TL;DR: Hobbies & Passion s

11/12

Mobile / App Behavior

11/12

The Subculture Scene

11/19

Social Media Monitor

11/26

Drinking & Nightlife

December

12/3

Auto

12/12

Webinar

TL;DR: Mobile Apps & Social Media

12/17

Parenting

Add to Calendar

12/20

Beauty / Personal Care

Add to Calendar

12/20

2025 Trend Predictions

Add to Calendar

1/7

Brand Report: Reflect Diversity

Add to Calendar

1/23

Merch Madness

Add to Calendar