What does innovation mean to young consumers? It’s a vital part of capturing their attention, and keeping them coming back—but it can look different for different brands, and different age groups. Some of the brands they are most attached to have centered their messaging around constant innovation and reinvention. Can other brands follow suit?
YPulse’s Innovative Brands special report explores how young people define innovation, the brands that are most innovative in their eyes, and what brands need to know about being seen as an innovator by teens, young adults, young POC, LGBTQ+ and more.
Report length: 30 pages, based on YPulse’s syndicated youth brand tracker data “Innovation” ratings collected daily from the YPulse Brand Tracker between 05/15/2023-05/12/2024 among a representative sample of 130,332 13-39-year-olds in the U.S. and Canada in North America
