YPulse’s 2024 News Consumption and Trust report explores Gen Z and Millennials’ behaviors and preferences when it comes to news and information, sources they trust, and their biggest concerns about the media today.
Report length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded August-September 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in August-September 2024
News consumption habits, which sources they trust, and how misinformation and media skepticism are shaping their worldview.
TV and entertainment viewing habits, which streaming services they’re subscribing to, and how their viewing habits are shifting.
