- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
News Consumption and Trust Report
YPulse’s 2024 News Consumption and Trust report explores Gen Z and Millennials’ behaviors and preferences when it comes to news and information, sources they trust, and their biggest concerns about the media today.
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- How many Gen Z and Millennials are following the news
- Specific sources young people trust most for accurate information and what kind of news they want to consume
- How they feel about fake stories, misinformation, and AI infiltrating the news
Report length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded August-September 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in August-September 2024
Additional survey content for Pro users:
The specific news channels, shows, and social platforms Gen Z and Millennials trust most for accurate information, how many are purchasing newspapers and magazines, how many pay for any of their news.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.