Behavioral REPORT

News Consumption and Trust Report

YPulse’s 2024 News Consumption and Trust report explores Gen Z and Millennials’ behaviors and preferences when it comes to news and information, sources they trust, and their biggest concerns about the media today.

  • How many Gen Z and Millennials are following the news
  • Specific sources young people trust most for accurate information and what kind of news they want to consume
  • How they feel about fake stories, misinformation, and AI infiltrating the news

Report length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded August-September 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in August-September 2024

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BEHAVIORAL REPORT
News Consumption and Trust Report
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