News Consumption and Trust Report

Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.

Most young people are keeping up with the news passively, by consuming it where they happen to be most: on social media platforms and on their phones. This shift from established news sources to social platforms is not only affecting how they consume news but their overall attitudes towards the news. Fake news on these platforms, for example, is a growing problem, and YPulse’s latest News Consumption and Trust report reveals how much this is affecting their overall trust. In this report we’ll take a look at Gen Z and Millennials’ reliance on social media as a news source, their confidence in their news sources and the ones they trust the most, and how engagement in news is shifting as a result of their consumption behaviors.

Download the full report for insights on: 

  • Gen Z’s and Millennials primary news source and how the source has affected consumption
  • Why Gen Z’s trust and engagement in news has decreased within the past year
  • The news source BIPOC consumers are more likely to trust in comparison to White/non-Hispanic consumers
  • Whether or not Millennial parents want their children exposed to news, and the topics they are most comfortable exposing them to

Report length: 11 pages

Based on a survey of 1000 13-39-year-olds in the U.S., fielded in May 2021

Additional survey content for Pro users: The one source they turn to most for news, reasons they follow the news, preference for news that share their point of view or doesn’t have a particular view, preference for consuming news via video or text, devices used to keep up with news, individual they trust most to inform them of current events, and whether they pay for access to news. 

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