Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

News Consumption and Trust Report

Download the full report for further insights

Get Insights for Your Industry

Select your sector, and we'll pull the most relevant findings to your work

Most young people are keeping up with the news passively, by consuming it where they happen to be most: on social media platforms and on their phones. This shift from established news sources to social platforms is not only affecting how they consume news but their overall attitudes towards the news. Fake news on these platforms, for example, is a growing problem, and YPulse’s latest News Consumption and Trust report reveals how much this is affecting their overall trust. In this report we’ll take a look at Gen Z and Millennials’ reliance on social media as a news source, their confidence in their news sources and the ones they trust the most, and how engagement in news is shifting as a result of their consumption behaviors. Download the full report for insights on:  Gen Z’s and Millennials primary news source and how the source has affected consumption Why Gen Z’s trust and engagement in news has decreased within the past year The news source BIPOC consumers are more likely...

Recent years' reports on this topic

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?