News Consumption & Trust Report

Gen Z and Millennial research, trends, and insights

In the wake of historic and culture-altering events, young consumers’ news consumption, and their view of news media, is shifting. COVID-19 has disrupted their routines, keeping them at home, and the increased time to follow the news is in fact potentially giving them news burnout.

This report dives into these latest news trends, outlines the sources young people use most and trust most, and reveals what they want most from their news consumption.

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