News Consumption And Trust

Gen Z and Millennials are generations of activists, and they’re following the news to stay informed about the issues and causes they care about most. But increasingly, these gens have shifted away from established news sources and are staying informed via social media platforms, which they admit are not the most trustworthy. So how are they finding the “truth” now, and who do they think should be held responsible for the spread of fake news?

YPulse’s latest News Consumption and Trust report looks at Gen Z and Millennials’ interest in the news, their reliance on—and confidence in—social media as a news source, and the news sources they trust most.

Download the full report for insights on:

• How many Gen Z and Millennials are following the news (including global news) and why
• The sources they are using most to get their news and how much they trust them
• How Millennial parents feel about their kids staying up to date on current news and how brands can help

Report length: 13 pages

Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in May 2022

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users: Specific news channels , shows, and social platforms Gen Z and Millennials trust most for accurate information, how many are purchasing newspapers and magazines, and how they feel about paying for news content.

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, LGBTQ+, and Parent