Winter holiday advertising is starting earlier and earlier each year, but surprisingly, young consumers are here for it. Young people are looking forward to the warm and fuzzy feelings of the upcoming holidays, and shopping for everyone on their list (including themselves!). Online marketplaces are key places they’ll shop, but for brands without Amazon storefronts, young people plan to head in-store to find the best deals on gifts. And Black Friday / Cyber Monday weekend is once again going to be a big weekend for them to get everything on their wish lists.
YPulse’s Holiday Shopping Plans report covers key insights on when young people plan to start shopping, whether they’re shopping online or in-store, and how they’re feeling about the holiday season overall (festive, annoyed, busy?!).
Report length: 21 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded in July 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in July 2024
