WHAT’S IN THE TOPLINE & TABLES: Holiday Shopping Plans & Preferences Holiday Wish Lists Black Friday & Cyber Monday Plans Statements on Holiday Shopping
Free time and hobbies, which passion projects define their identity, and how those interests connect to brand loyalty.
News consumption habits, which sources they trust, and how misinformation and media skepticism are shaping their worldview.
TV and entertainment viewing habits, which streaming services they’re subscribing to, and how their viewing habits are shifting.


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