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Holiday Shopping Plans Report

After a very unprecedented 2020 holiday season filled with financial repercussions, lack of comfort, and obstacles—what does the 2021 holiday shopping season look like? This report digs into how exactly young consumers will be holiday shopping this year, what their budgets are looking like, where they’re planning to buy, and their plans for Black Friday / Cyber Monday.


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  • When young people plan to start their holiday shopping
  • How many young people plan to shop in-stores, online, and a mix of both
  • How Millennial parents are tackling the holiday season
Report length: 12 pages

North America report based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in September 2021. Western Europe report based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Italy, and Spain, fielded in September 2021.

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users: How young people get their gift ideas, who they are shopping for this holiday season, what type of gifts they plan to buy, and the items on their holiday wish list. 

Recent years' reports on this topic

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North America
Western Europe