Holiday Shopping Plans Report

Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.

After a very unprecedented 2020 holiday season filled with financial repercussions, lack of comfort, and obstacles—what does the 2021 holiday shopping season look like? This report digs into how exactly young consumers will be holiday shopping this year, what their budgets are looking like, where they’re planning to buy, and their plans for Black Friday / Cyber Monday.

Download the full report for insights on: 

  • When young people plan to start their holiday shopping
  • How many young people plan to shop in-stores, online, and a mix of both
  • How Millennial parents are tackling the holiday season

Report length: 12 pages

Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in September 2021 

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users: How young people get their gift ideas, who they are shopping for this holiday season, what type of gifts they plan to buy, and the items on their holiday wish list. 

You might also like...

Western Europe
WE Winter Holiday Plans Report
The pandemic altered many holiday traditions across Western Europe last year, and this ...
North America
Winter Holiday Plans Report
After the pandemic altered many holiday traditions last year, young people’s winter hol...
Western Europe
WE Holiday Shopping Plans Report
After a holiday season like no other in 2020 (and another rough year in 2021) young Eur...
Scroll to the top of the page