This year’s Holiday Shopping report shares how and where young consumers plan to holiday shop, how social media plays into their shopping, and how brands can help inspire them to purchase through gift ideas and deals.
The report for Western Europe used to be titled “Winter Holiday Shopping” but to make sure this report accurately reflects young consumers in Western Europe, and to ensure accurate translation, we’ve renamed the report “Christmas Shopping.” The questions remain the same as in previous years, and this report can still be compared to the North American counterpart titled “Winter Holiday Shopping.”
Report length: 21pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded August 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in August 2023.
