Holiday Shopping Report

Gen Z and Millennial research, trends, and insights

Young consumers will want the holidays to be a moment of normalcy and joy in an otherwise tough year, but they will be limited in ways they were not last year. Financial repercussions, lack of comfort with in-store shopping, and the obstacles of shopping during a pandemic will all affect how the holiday shopping season goes this year. In fact, many young consumers are aware of this and shopping earlier than ever in anticipation of the issues.

This report dives into the when, where, and how young people are holiday shopping this year, and what brands should be doing right now to prepare for this year’s unprecedented holiday shopping season.

Download the full report for insights on: 

  • How the pandemic is shifting holiday shopping timing and spending
  • How comfortable young consumers are shopping in store
  • The forecast for ecommerce holiday shopping this year
  • How Millennial parents’ shopping plans look different from their non-parent peers’


Report length: 12 pages

Based on a survey of 1000 13-39-year-olds in the U.S., fielded September 2020

Additional survey content for Pro users: frequency of shopping across retail types, gift idea inspiration, gifting plans, retailers they plan to holiday shop with, holiday wishlists, plans for self-gifting, detailed Black Friday and Cyber Monday plans

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