Holiday Shopping Report

Gen Z and Millennial research, trends, and insights

Young consumers will want the holidays to be a moment of normalcy and joy in an otherwise tough year, but they will be limited in ways they were not last year. Financial repercussions, lack of comfort with in-store shopping, and the obstacles of shopping during a pandemic will all affect how the holiday shopping season goes this year. In fact, many young consumers are aware of this and shopping earlier than ever in anticipation of the issues.This report dives into the when, where, and how young people are holiday shopping this year, and what brands should be doing right now to also prepare for this year’s unprecedented holiday shopping season.

What’s in The Tables:

Holiday Shopping Plans

Holiday Spending

Holiday Wish Lists

Black Friday and Cyber Monday Plans

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