Gen Z and Millennial research, trends, and insights
Young consumers will want the holidays to be a moment of normalcy and joy in an otherwise tough year, but they will be limited in ways they were not last year. Financial repercussions, lack of comfort with in-store shopping, and the obstacles of shopping during a pandemic will all affect how the holiday shopping season goes this year. In fact, many young consumers are aware of this and shopping earlier than ever in anticipation of the issues.This report dives into the when, where, and how young people are holiday shopping this year, and what brands should be doing right now to also prepare for this year’s unprecedented holiday shopping season.
What’s in The Tables:
Holiday Shopping Plans
Holiday Wish Lists
Black Friday and Cyber Monday Plans
Young consumers are more open to shopping on social platforms than ever before—here are...
S200. To what extent do you agree or disagree with the following statements about holid...
S163. To what extent do you agree or disagree with the following statements about holid...