- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Food Shopping and Trends Report
Is fast food a splurge spend now? With prices increasing across both the grocery store and takeout menus, young people are finding themselves budgeting for a fun meal, even if that’s the newest drive-thru item. But they still want brands to dish them up something interesting and new, from global food trends to prep hacks to brand new flavors. And to make it a social media win, brands really need to be on top of what’s trending—like knowing that “all natural” isn’t the must-have right now.
In this year’s Food Shopping and Trends report, YPulse discusses how many young people do the grocery shopping in their households, how important specific product labeling like “organic” is to them, and how food brands and restaurants can engage young consumers through their marketing efforts.
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- How adventurous young consumers are when it comes to trying new foods
- What types of food marketing they’re most interested in seeing
- Food trends Gen Z and Millennials want brands to jump on
Report length: 19 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded in March and April 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in March and April 2024.
Additional survey content for Pro users: Food trends young people have tried (foraging, food challenges, popups, and more), what Gen Z and Millennials consider most when food shopping, and how many have used buy now, pay later services for food shopping.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.