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Food Shopping and Trends Report

This year’s Food Shopping and Trends report will explore how young consumers prefer to shop, how often they shop for groceries, and what makes young consumers continue to dine out.

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  • How often young consumers grocery shop
  • How young consumers feel about cooking at home and dining out
  • What young consumers are saying about food prices due to inflation
Report length: 18 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded February 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in February 2023.

Additional survey content for Pro data users: How young consumers feel about foodie culture (especially Gen Z), the type of restaurants they frequent, and how much say young consumers have in grocery shopping for their household.

Recent years' reports on this topic

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North America
Western Europe