Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.
Food shopping suddenly became a major focus for young consumers at the height of the pandemic last year, as many faced the possibility of running out of supplies during quarantine. Their isolation and fears fueled major shifts in how they buy food—and what food they’re buying to this day. This report checks back in with Gen Z and Millennial grocery shoppers a year later, revealing what shopping behaviors and food trends have remained from the height of the pandemic and what has shifted back to pre-COVID levels.
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Report length: 11 pages
Based on a survey of 1000 13-39-year-olds in the U.S., fielded in February 2021
Additional survey content for Pro users: Who does the grocery shopping in their household, considerations when choosing what grocery items to buy, the labels that make them more likely and less likely to buy an item while grocery shopping, and statements that best describe their grocery shopping.