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Food Shopping and Trends Report

Download the full report for further insights

COVID changed the way young consumers shop—and that includes groceries. But as life begins to return to normal, how will young consumers continue to shop for groceries in the future? YPulse’s Food Shopping & Trends report digs into how young consumers are shopping now, what influences their purchasing behaviors, and what brands can do to reach them now.

Download the full report for insights on: 

  • The move towards online and bulk-buying following the pandemic
  • How convenience is changing the way young consumers are grocery shopping
  • What BIPOC consumers are considering when buying

Report length: 13 pages

Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in March 2022

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users: who has a say in grocery shopping in the household, which aisles young consumers are buying from and places young consumers are eating out. 

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, LGBTQ+, and Parent

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