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Replay: Apps & Social Media WE

This webinar summarizes all the key insights from two of our latest Western Europe behavioral reports:  Mobile / Apps Behavior and Social Media Monitor. Gen Z has never known a world without them, and Millennials (and parents) have made them a part of almost every aspect of their lives. And while young people are always on their usual social media favorites like YouTube, Instagram, and TikTok, there’s always some less expected platforms to watch. How can brands leverage young people’s social media behaviors to create marketing strategies, engage in meaningful conversations, and lead online spaces for young people to connect?

 

In this 30-minute webinar, you’ll learn: 

  • What kind of apps are the most popular among European Gen Z and Millennials
  • The social media platforms they currently use the most
  • Where young Europeans post about brands on their socials

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