No matter how old Gen Z and Millennials were when they landed their first smartphone, both gens are completely hooked on these devices. Gen Z has never known a world without them, and Millennials (and parents) have made them a part of almost every aspect of their lives. Using apps to watch content, get directions, shop, and much, much more is their norm from a young age. It is a part of their everyday lives—but the majority agree they’re addicted to them.
YPulse’s 2024 Mobile / App Behavior report examines what young consumers are doing on their phones, how much time they’re on them, their app usage, and what makes them download the apps they rely on.
Report length: 19 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded October 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in October 2024
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