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Mobile/App Behavior Report

With lockdown measures in place and the pandemic in full swing, 2020 became the year that young consumers spent more time on their phones than ever before. Now, as things start to return to normal, our data shows that some of their mobile habits have, too. But what smartphone trends will last, even in a post-COVID world? This report dives into Gen Z and Millennials’ mobile usage, how it has changed (and changed again) since the pandemic, the mobile entertainment they’re turning to the most, and why brands should have an integral role in young consumers’ mobile habits.

Download the full report for further insights

  • How young people feel about the amount of time they spend on their phones
  • The kinds of video content they're watching on their phones, and how often
  • How much they're spending on apps and why
Report length: 12 pages

North America report based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in October 2021. Western Europe report based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain, and Italy, fielded in October 2021.

Additional survey content for Pro users: Young consumers’ favorite apps, how often they use their smartphones to do various activities, how their phones play into their social lives, and how they want to interact with brands on their phones.

Recent years' reports on this topic

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North America
Western Europe