Mobile/App Behavior Report

With lockdown measures in place and the pandemic in full swing, 2020 became the year that young consumers spent more time on their phones than ever before. Now, as things start to return to normal, our data shows that some of their mobile habits have, too. But what smartphone trends will last, even in a post-COVID world? This report dives into Gen Z and Millennials’ mobile usage, how it has changed (and changed again) since the pandemic, the mobile entertainment they’re turning to the most, and why brands should have an integral role in young consumers’ mobile habits.