NEW GEN Z 101: Unlock & Outlast Microtrends

Mobile/App Behavior Report

Nov 17 2021

With lockdown measures in place and the pandemic in full swing, 2020 became the year that young consumers spent more time on their phones than ever before. Now, as things start to return to normal, our data shows that some of their mobile habits have, too. But what smartphone trends will last, even in a post-COVID world? This report dives into Gen Z and Millennials’ mobile usage, how it has changed (and changed again) since the pandemic, the mobile entertainment they’re turning to the most, and why brands should have an integral role in young consumers’ mobile habits.

Download the full report for insights on: 

  • How young people feel about the amount of time they spend on their phones
  • The kinds of video content they’re watching on their phones, and how often
  • How much they’re spending on apps and why

Report length: 12 pages

Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in October 2021 

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users: Young consumers’ favorite apps, how often they use their smartphones to do various activities, how their phones play into their social lives, and how they want to interact with brands on their phones.

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