Mobile/App Behavior Report

Gen Z and Millennial research, trends, and insights

With young consumers spending so much time at home, it is conceivable that smartphones would actually become less of a focus as they have full access to other (bigger) screens and don’t need to watch content on-the-go. But our data shows this is not the case—instead, Gen Z and Millennials are spending more time on their phones than ever before. This report dives into Gen Z and Millennials’ mobile usage, how it has changed since COVID-19, what smartphone trends will last post-COVID, and why brands should have an integral role in young consumers’ mobile habits.

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