Gen Z and Millennials are far more likely to have used artificial intelligence, whether chatbots or image generators, this year than last year. And it makes sense why—the tech is only becoming more commonplace in their lives from school to work to entertaining social media integrations. But AI-generated images in brands ads are not so appealing, especially if they’re setting false expectations. However, they’re excited for brands to use the tech to personalize shopping experiences and make video games more immersive, so brands should take careful note of where young people most want to see AI.
In this year’s AI (Artificial Intelligence) report, YPulse shares insights on how young people feel about AI in general, what industries they see using AI in the future, and how they’d like to incorporate it into their lives more.
Report length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded in April 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in April and May 2024.
