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Report
Trend

Report
Trend

North AmericaWestern Europe

AI Unpacked Trend Report

May 11 2023

Artificial intelligence, or AI, is the latest tech everyone is talking about, making “partnering with AI” 2023’s brand marketing buzz phrase. Despite the doom and gloom feeds from older gens, scientists, and even government officials, young people have a different view of AI and how they think it’ll shape their future.

From ChatGPT and self-driving cars to how Gen Z and Millennials feel about AI in school and the workplace, in this report we give you real talk about artificial intelligence amongst these gens and how brands can use AI to further connect with Gen Z and Millennials. And don’t worry, this report was written by a human.

Download the full report for further insights

What purposes Gen Z and Millennials are using AI chatbots for
The differences between how Gen Z and Millennials use AI
Top AI content and marketing Gen Z and Millennials want from brands
How can brands use AI integrations to connect with young people

Report length: 40 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded March 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in April 2023.

Additional Survey Content for Pro Users: What social situations Gen Z and Millennials use AI to help them with, what AI integrations POC are embracing, how do Gen Z and Millennials feel about deepfake content and software