Watch the replay for the 30-minute TL;DR Webinar on this Where is the Metaverse? trend research.
Is the metaverse dead? Not so fast. Before you make your eulogy to your online followers, the metaverse hasn’t gone anywhere. While marketers and tech bros might be moving away from their too lofty, futuristic vision of a single virtual reality space to rule them all, a redefinition of the metaverse concept is underway–and the virtual worlds that Gen Z and Millennials already inhabit through sandbox games are as popular as ever.
YPulse’s revisit of the metaverse looks at the current realities of the virtual worlds young people flock to, what they mean to Gen Z and Millennials, how their engagement is only increasing, and how brands can pivot and thrive in their own virtual pathways.
Report Length: 33 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded February 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in February 2023.
