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Where is the Metaverse? Trend Report

Is the metaverse dead? Not so fast. Before you make your eulogy to your online followers, the metaverse hasn’t gone anywhere. While marketers and tech bros might be moving away from their too lofty, futuristic vision of a single virtual reality space to rule them all, a redefinition of the metaverse concept is underway–and the virtual worlds that Gen Z and Millennials already inhabit through sandbox games are as popular as ever.

YPulse’s revisit of the metaverse looks at the current realities of the virtual worlds young people flock to, what they mean to Gen Z and Millennials, how their engagement is only increasing, and how brands can pivot and thrive in their own virtual pathways.

Download the full report for further insights

  • How many Gen Z and Millennials are spending time in virtual worlds
  • The top reasons they're visiting, and what they want brands to create for them there
  • The ways that engagement and opportunities are increasing in virtual gaming worlds
  • What brands need to know about marketing in the metaverse
Report length: 33 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded February 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in February 2023.

Additional Survey Content for Pro Users: How Millennial parents spend time in the Metaverse with their kids, What virtual goods do LGBTQ+ young people spend on the most inside their virtual worlds, How POC young people are approaching the Metaverse

Recent years' reports on this topic

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North America
Western Europe