Tweens: Tech and Devices

Tweens aren’t just borrowing mom and dad’s phone anymore—they own an average of four devices themselves, moving between tablets, smartphones, gaming consoles, and more depending on what they’re doing and who they’re with. These screens are their media worlds first: gaming and music top the list of what they use mobile devices for, and they’re already spending money in apps and on virtual goods. But tweens aren’t just using tech, they’re shaping what comes into the house, pushing their parents toward specific brands and introducing them to ones they’d never heard of. And now, they’re growing up as one of the first generations to use AI chatbots as a matter of course, turning to them for homework help, advice, and answers the way Millennials once turned to Google.

YPulse’s Tweens: Tech and Devices report gives brands, marketers, and researchers a data-driven look at how today’s tweens are using tech, what’s driving their device and brand choices, and how they’re already engaging with AI—plus what it means for anyone trying to reach them.