Gen Z and Millennials 21+ in the U.S. and 18+ in Canada (18+ in WE) are not entirely drinking or partying like previous gens. In YPulse’s Gen Z Vices trend report, we explored Gen Z’s reputation for avoiding risky behavior that previous gens ran wild with in their early twenties. Plus, the trend of hosting more gatherings at home (see YPulse’s POV: Gen Z is Hosting trend report) has made socializing in familiar surroundings Gen Z’s preference—and they honestly just want to relax.
YPulse’s 2024 Nightlife and Drinking Report explores how young people are most often spending their evenings, what motivates them to go out for a night instead of staying at home, and their drinking habits.
Report length: 19 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded October 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in October 2024
