Behavioral REPORT

Nightlife & Drinking Report

Young people were a homebody generation even before COVID—and being forced to stay at home has not changed that. What does this new normal mean for drinking and nightlife? In this report, we dive into 13-39-year-olds current feelings about drinking and nightlife, how their drinking habits have shifted over the course of the pandemic, what they’re doing instead of drinking—and how brands can get involved

  • Young peoples' feelings around going out vs staying at home, and how the pandemic has influenced this
  • Gen Z and Millennial drinking habits and their shift toward pre-pandemic drinking tendencies
  • What young people are doing instead of drinking and how brands can get involved

Report length: 13 pages

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BEHAVIORAL REPORT
Nightlife & Drinking Report
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Download report (PDF)
Data
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