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Nightlife & Drinking Report

Young people were a homebody generation even before COVID—and being forced to stay at home has not changed that. What does this new normal mean for drinking and nightlife? In this report, we dive into 13-39-year-olds current feelings about drinking and nightlife, how their drinking habits have shifted over the course of the pandemic, what they’re doing instead of drinking—and how brands can get involved

Download the full report for further insights

  • Young peoples' feelings around going out vs staying at home, and how the pandemic has influenced this
  • Gen Z and Millennial drinking habits and their shift toward pre-pandemic drinking tendencies
  • What young people are doing instead of drinking and how brands can get involved
Report length: 13 pages

North America report based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in October 2021. Western Europe report based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain and Italy, fielded in October 2021. 

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users: How often 13-39-year-olds are going to certain public spaces, when they will be comfortable returning to specific places, and the alcoholic beverages they prefer to drink.

Recent years' reports on this topic

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North America
Western Europe