Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.

Nightlife & Drinking Report

Download the full report for further insights

Young people were a homebody generation even before COVID—and being forced to stay at home has not changed that. What does this new normal mean for drinking and nightlife? In this report, we dive into 13-39-year-olds current feelings about drinking and nightlife, how their drinking habits have shifted over the course of the pandemic, what they’re doing instead of drinking—and how brands can get involved.

Download the full report for insights on: 

  • Young peoples’ feelings around going out vs staying at home, and how the pandemic has influenced this
  • Gen Z and Millennial drinking habits and their shift toward pre-pandemic drinking tendencies
  • What young people are doing instead of drinking and how brands can get involved

Report length: 13 pages

Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in October 2021 

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users: How often 13-39-year-olds are going to certain public spaces, when they will be comfortable returning to specific places, and the alcoholic beverages they prefer to drink.

Recent years' reports on this topic

Download content
North America
Report
Download