In this year’s Nightlife and Drinking Report, we explore young people’s drinking habits, including their interest in alcohol alternatives. Plus, how they’re most often spending their evenings and what motivates them to go out for a night instead of staying at home.
Report length: 19 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded October and November 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in October and November 2023.


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