Behavioral REPORT

Nightlife & Drinking Report

In this year’s Nightlife and Drinking Report, we explore young people’s drinking habits, including their interest in alcohol alternatives. Plus, how they’re most often spending their evenings and what motivates them to go out for a night instead of staying at home. 

  • Trends in alcohol consumption among Gen Z and Millennials
  • How many young people are drinking underage
  • Activities young people are doing in the evenings, whether at home or for a night out

Report length: 19 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded October and November 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in October and November 2023.

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BEHAVIORAL REPORT
Nightlife & Drinking Report
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