- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Nightlife & Drinking Report
In this year’s Nightlife and Drinking Report, we explore young people’s drinking habits, including their interest in alcohol alternatives. Plus, how they’re most often spending their evenings and what motivates them to go out for a night instead of staying at home.
Download the full report for further insights
- Trends in alcohol consumption among Gen Z and Millennials
- How many young people are drinking underage
- Activities young people are doing in the evenings, whether at home or for a night out
Report length: 19 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded October and November 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in October and November 2023.
Additional survey content for Pro users: Alcoholic beverages young people drink (e.g. hand-crafted drinks, special edition drinks, etc.), how young people regularly shop for alcohol (e.g. in-store, mobile apps, etc.), and what young people are doing most often with their friends at home.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.