- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Personal Care and Beauty Shopping Report
This year’s Personal Care and Beauty report looks at how personal care and beauty is evolving for Gen Z and Millennials, how they’re shopping the industry, and what beauty routines are capturing their attention.
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- How young people (including teenagers) view makeup, skincare, and beauty in today’s world
- Which brands are winning Gen Z’s affinity and why
- What beauty and personal care products young people are using
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Report length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded August 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in August 2023.
Additional survey content for Pro users: Young people’s perceptions of beauty and social media, specific beauty products young consumers are interested in trying, and what buzz words on labels capture young people’s attention.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.