Despite spending a lot more time indoors over the past year and a half, maintaining appearances remains important to young consumers. Young consumers’ personal care and beauty routines however have been greatly changed by COVID and many of these changes are proving to be long-term. This report checks in on young consumers’ personal care and beauty habits and purchases, and young females’ changing beauty routines.
Report length: 13 pages
Building beauty and personal care routines, which brands they’re loyal to, and what drives their product discovery.


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