Personal Care and Beauty Shopping Report

Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.

Despite spending a lot more time indoors over the past year and a half, maintaining appearances remains important to young consumers. Young consumers’ personal care and beauty routines however have been greatly changed by COVID and many of these changes are proving to be long-term. This report checks in on young consumers’ personal care and beauty habits and purchases, and young females’ changing beauty routines.

Download the full report for insights on: 

  • Whether COVID and quarantines have shifted young consumers’ investment in their appearances
  • How makeup routines have evolved since COVID, and what the future holds for the industry
  • The significant differences between Gen Z and Millennials’ preferences for personal care and beauty items
  • The consumer group that is driving the skincare industry’s burgeoning status

Report length: 13 pages

Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in August 2021 

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users: The specific personal care and beauty items they own, where they purchase personal care and beauty items, the new or up-and-coming beauty brand they want to try, their shopping influences for personal care and beauty items, the cosmetic surgeries they’re interested in, and whether they have tattoos or not. 

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