The last two years severely shifted young consumers’ personal care routines, but as their social lives outside the house pick up and many return to pre-pandemic routines, we’re seeing changes once again. Makeup use is on the upswing, with more interested in experimenting—but what does this mean for the skincare trends and products?
This year’s Personal Care and Beauty report will look at how personal care is evolving for Gen Z and Millennials, from skincare to makeup to personal care shopping.
Report length: 23 pages, North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in August 2022, Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in August 2022
