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Personal Care and Beauty Shopping Report

The last two years severely shifted young consumers’ personal care routines, but as their social lives outside the house pick up and many return to pre-pandemic routines, we’re seeing changes once again. Makeup use is on the upswing, with more interested in experimenting—but what does this mean for the skincare trends and products?

This year’s Personal Care and Beauty report will look at how personal care is evolving for Gen Z and Millennials, from skincare to makeup to personal care shopping.

Download the full report for further insights

  • Where Gen Z and Millennials are shopping for personal care and beauty products
  • Who is influencing young consumers personal care and beauty products
  • How brands can navigate marketing makeup and skincare to Gen Z and Millennials
Report length: 23 pages, North America report is based on a survey of 1500 13-39-year-olds in the U.S. and Canada, fielded in August 2022, Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in August 2022

Additional survey content for Pro users: Where Gen Z and Millennials are buying personal care and beauty products, other personal care and beauty products young consumers are interested in, and how what personal care and beauty products they use as a form of self-care. 

Recent years' reports on this topic

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North America
Western Europe