Gen Z and Millennials view skincare and makeup as part of their personal care routines, not just a way to look good. Before they buy, they’re checking for recommendations and looking to social content. Watching makeup tutorials is a norm for young women and wearing it is mainly about fun for teen girls. Plus, the majority of young people are using skincare products—and they’re tackling aging early with them.
YPulse’s 2024 Personal Care and Beauty Shopping Report looks at the beauty / personal care items young people are using, what influences them to buy, and what beauty trends are shaping their makeup/skincare routines.
Report length: 21 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded November 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in November 2024
