Hispanic Youth Special Report

Hispanic Gen Z and Millennials are a powerhouse of cultural influence and spending power, making up more than 28 million people in the U.S. and Canada. Their heritage not only shapes who they are as people but influences the brands they shop and entertainment they watch. Though they share core characteristics with their peers, a deep dive into Hispanic youth’s behaviors highlight how they differ as a consumer group. Brands looking to target this demographic need to understand their unique perspectives, diverse cultures, and preferences.

In this report, YPulse dives into how Hispanic youth want representation in mainstream media and advertising, how the Hispanic community shapes who they are, and how brands can reach Hispanic youth through social media strategy.