The Opening Ceremony is five months away and athletes are gearing up for the Summer Olympics in Paris! After the lackluster viewership at the 2021 Summer Games in Tokyo, Gen Z and Millennials’ plan to watch or skip out on the Games this year is in question. But certain events will keep them entertained and watching live (even on cable TV). We already know that they pay attention to athletes, especially on social media, but brands should be thinking about if Olympians need to be on their collab lineup, too.
YPulse’s 2024 Summer Olympics special report informs brands on Gen Z and Millennials’ overall perceptions about the Olympics, who they’ll be rooting for during the Games, and the influence Olympic athletes have on them.
Report length: 16 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded in January 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in January and February 2024.
