- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Tech / Device Usage Report
Entertainment value is an essential factor in deciding which devices Gen Z and Millennials are racking up the hours on—like smartphones, TVs, and gaming consoles. But while these gens love a good bedrotting session in front of a screen, they also realize the benefits of taking breaks from tech. So, many are following the trend (ironically on socials) to unplug and mentally reset (even if only for a couple hours). However, the analog tech trends like flip phones and landlines that could get them away from the screen are not quite as big as they’re made out to be.
In this year’s report, YPulse’s Tech / Device Usage Report, we share what tech Gen Z and Millennials deem “cool” right now, what recommendations drive their tech purchases, and how they feel about refurbished tech.
Download the full report for further insights
- What tech devices are most popular among Gen Z and Millennials
- Who / what is most influential in their purchase decisions
- How many have “unplugged” from their devices and why
Report length: 17 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded in April 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in April 2024.
Additional survey content for Pro users: How young people feel about data collection in tech, whether young people would rather buy tech online or in-store, and how many young consumers have headphones, DVD players, and other tech.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.