How young people interact with tech is constantly evolving—and brands need to keep up. Gen Z is spending more time than ever in front of screens and Millennials are always connected to their fitness trackers. Plus, we have the real story behind how many young consumers actually own vintage tech like landlines and flip phones (hint: it’s not many) in response to the headlines routinely claiming Gen Z is bringing them back.
YPulse’s 2025 Tech / Device Usage report dives into how much time Gen Z and Millennials are spending on the tech devices they own, how many actually own vintage tech, and their biggest influencers when buying new devices.
Report length: 17 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded April 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in April 2025
