- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Tech / Device Usage Report
How young people interact with tech is constantly evolving—and brands need to keep up. Gen Z is spending more time than ever in front of screens and Millennials are always connected to their fitness trackers. Plus, we have the real story behind how many young consumers actually own vintage tech like landlines and flip phones (hint: it’s not many) in response to the headlines routinely claiming Gen Z is bringing them back.
YPulse’s 2025 Tech / Device Usage report dives into how much time Gen Z and Millennials are spending on the tech devices they own, how many actually own vintage tech, and their biggest influencers when buying new devices.
Download the full report for further insights
- How many hours on average young consumers are spending on the devices they own
- How many own vintage tech devices like vinyl records, landlines, and Polaroid cameras
- How young consumers shop for tech
Report length: 17 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded April 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in April 2025
Additional survey content for Pro users:
How many young people own current and vintage tech devices, how many agree they’re bargain hunters when shopping for tech, and how many say they’ve unplugged.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.