Tech / Device Usage Report

We know that the pandemic has changed the way young consumers shop for many products—but what about tech? Young people were spending more time on streaming and online platforms to stay connected to the outside world and have a distraction from the pandemic realities of their lives. As a result, tech purchases for in-home entertainment grew. But young consumers couldn’t shop for these devices as they once did. Trying out a product in-store was one of the top influences in tech purchases pre-COVID, and with most young consumers uncomfortable with non-essential in-store shopping, their influential sources shifted. The report dives...