Tech / Device Use & Ownership Report

Vital insights into Gen Z and Millennials' behavior, plans, and views—with major takeaways for brands.

We know that the pandemic has changed the way young consumers shop for many products—but what about tech? Young people were spending more time on streaming and online platforms to stay connected to the outside world and have a distraction from the pandemic realities of their lives. As a result, tech purchases for in-home entertainment grew. But young consumers couldn’t shop for these devices as they once did. Trying out a product in-store was one of the top influences in tech purchases pre-COVID, and with most young consumers uncomfortable with non-essential in-store shopping, their influential sources shifted. The report dives into the tech products that most came into demand during COVID and the new ways they are shopping for their devices.

Download the full report for insights on: 

  • The devices that have come most in-demand within the last year
  • The influences on tech purchases young consumers are now taking more into consideration due to COVID-19
  • A growing concern among parents and tech devices

Report length: 10 pages

Based on a survey of 1000 13-39-year-olds in the U.S., fielded in January 2021

Additional survey content for Pro users: Their favorite technology brand, how often they use the devices they own, the three devices they can’t live without, the devices they plan to buy this year, and what they believe is the coolest tech product on the market right now. 

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