NEW GEN Z 101: Unlock & Outlast Microtrends

Tech / Device Usage Report

Mar 02 2022

The pandemic made tech devices an essential part of young consumers’ entertainment over the past two years, leading to an increase in tech usage and sales. But as Gen Z and Millennials get used to their “new normal” within the pandemic, how important are their tech devices now? YPulse’s 2022 tech / device usage report looks at how the devices young consumers own today have changed in the last year, the devices they’re using more and less, and where they’re buying their new tech.

Download the full report for insights on: 

  • Gen Z and Millennials’ device use increases and decreases compared to 2021
  • The devices they own and care about most—and what it says about their entertainment priorities
  • How they’re shopping for tech devices now

Report length: 11 pages

Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in February 2022

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users: Gen Z and Millennials’ favorite tech brands, the devices they think are the coolest, how many hours they’re spending on their devices, the tech products they’re planning to buy this year, and how they feel about data collection

Survey content for Pro users also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, LGBTQ+, and Parent

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