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Tech / Device Usage Report

YPulse’s 2023 Tech/Device usage will explore young consumers’ purchase behaviors, the top devices they can’t live without, and how much time young people spend using their devices.

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  • How the devices Millennial parents purchase are influenced by their children
  • How many devices young consumers own
  • When young consumers received their first smartphone
Report length: 17 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded January 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in January 2023.

Additional survey content for Pro users: How many hours young consumers spend on the tech/devices they own, the factors that influence their technology purchases, and when Millennial parents plan to give their children devices.

Recent years' reports on this topic

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North America
Western Europe