- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Auto Report
This year’s Auto report will explore how many Gen Z and Millennials drive and own vehicles, where they’re buying cars / trucks, and what they think the future of the auto industry looks like.
Download the full report for further insights
- How many young people have their driver’s license / learner’s permit (and how that’s changed over time)
- The most popular way Gen Z and Millennials are buying their cars / trucks
- How young people feel about EVs, hybrids, and gas-powered vehicles
Report length: 15 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded October and November 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in October and November 2023.
Additional survey content for Pro users: How many young consumers plan to buy a car in the next year and whether they’re looking to buy new or used, how much young people estimate they’ll spend on their next car, and young people’s perceptions on flashy versus understated cars.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.
Recent years' reports on this topic
- 2025Auto Report
- 2024Auto Report
- 2022Auto Report
- 2021Auto Report
- 2018Auto Report