This year’s Auto report will explore how many Gen Z and Millennials drive and own vehicles, where they’re buying cars / trucks, and what they think the future of the auto industry looks like.
Report length: 15 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded October and November 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in October and November 2023.
Free time and hobbies, which passion projects define their identity, and how those interests connect to brand loyalty.


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