- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Auto Report
Last year, YPulse looked into the impacts of COVID on a variety of young consumers’ behaviors—including their attitudes about cars. Though they were driving less, car ownership actually became more important to these generations as they sought a sense of safety and escape. Our annual auto report is digging back into the topic, looking at how many young people have purchased a car, how they want to buy, and what features matter most to them.
Download the full report for further insights
- How many Gen Z and Millennials currently own cars, and how many want to
- Their preferences for buying, including the rise of digital options Interest in electric and eco-friendly features, and who is driving the trends
Report length: 14 pages
North America report based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in November 2021. Western Europe report based on a survey of 1300 13-39-year-olds in the U.K., France, Germany, Spain, Italy, fielded in November 2021.
Additional survey content for Pro users: Motorcycle ownership, how much they estimate they’ll spend on their next vehicle, driver’s license status, more on their attitudes about cars
Survey content for Pro users also includes data split by the following demographics: Gender, Generation, Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, and Parent
Recent years' reports on this topic
- 2025Auto Report
- 2024Auto Report
- 2023Auto Report
- 2022Auto Report
- 2018Auto Report