NEW GEN Z 101: Unlock & Outlast Microtrends

Auto Report

Dec 22 2021

Last year, YPulse looked into the impacts of COVID on a variety of young consumers’ behaviorsincluding their attitudes about cars. Though they were driving less, car ownership actually became more important to these generations as they sought a sense of safety and escape. Our annual auto report is digging back into the topic, looking at how many young people have purchased a car, how they want to buy, and what features matter most to them.

Download the full report for insights on: 

  • How many Gen Z and Millennials currently own cars, and how many want to
  • Their preferences for buying, including the rise of digital options
  • Interest in electric and eco-friendly features, and who is driving the trends

Report length: 14 pages

Based on a survey of 1450 13-39-year-olds in the U.S. and Canada, fielded in November 2021 

All surveys fielded after June 1, 2021 are expanded to a North American sample and totals now reflect the views of 13-39-year-olds in both the U.S. and Canada

Additional survey content for Pro users: Motorcycle ownership, how much they estimate they’ll spend on their next vehicle, driver’s license status, more on their attitudes about cars

Survey content for Pro users also includes data split by the following demographics: Gender, Generation, Gender & Generation, Age Groups, Academic Status, Race, BIPOC, Country, Urban/Rural Status, and Parent

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