Subcultures can have a huge influence on Gen Z and Millennials’ passions, preferences, and behaviors. These gens are in search of community and finding it through their hobbies, social media, and even fandoms they’re a part of. Social media is fueling a multiverse of subcultures and fandoms, making them more accessible than ever before. But what makes these niche communities tick, and how can brands understand and tap into today’s popular subcultures? This report dives into YPulse’s insights on subcultures and sheds lights on some of the popular spaces that are driving Gen Z and Millennials’ interests.
In The Subculture Scene report, we explore some of the different subcultures Gen Z and Millennials are a part of. From #CottageCore to #SkaterCore, we unpack what makes these groups unique and how brands can engage with young people in these niche communities.
Report length: 66 pages, North America report is based on trend and behavioral surveys conducted among 1500 13-39-year-olds in the U.S. and Canada. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany
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