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North AmericaWestern Europe
Social Media Playbook Trend Report
Watch the replay for the 30-minute TL;DR Webinars on this Social Media Playbook trend research for North America here and Western Europe here
Socials are changing and past years, or even last week’s, social media strategy won’t cut it in today’s moment-by-moment digital landscape. Which is why we created a handy guide to help your brand not sound like a person and not, well, a brand.
This playbook will reveal how young people really want to see brands behave on their feeds, which platforms brands aren’t taking advantage of enough, and even the ones they need to let go. We also break down how successful brands are connecting with their brandom on socials, so your brand can too.
Download the full report for further insights
- Which platforms young people are really at– hint it's not just TikTok
- The new social media spaces your brand needs to be on
- The latest strategies to authentically connect with Gen Z and Millennials
- How to partner with the right influencer for your brand
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Report Length: 28 pages, North America report is based on behavioral and trend surveys conducted among 1500 13-39-year-olds in the U.S. and Canada. Western Europe report is based on behavioral and trend surveys conducted among 2500 13-39-year-olds in the U.K., France, Germany, Spain and Italy.
Additional Survey Content for Pro Users: An in-depth break down of behavioral and trend data looking into the latest social media behaviors of young people, how they want to interact with brands on social media, and the top used social platforms.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, People of Color, Country, Urban/Rural Status, LGBTQ+, and Parent.