Trend REPORT

Social Media Playbook Trend Report

Watch the replay  for the 30-minute TL;DR Webinars on this Social Media Playbook trend research for North America here and Western Europe here

Socials are changing and past years, or even last week’s, social media strategy won’t cut it in today’s moment-by-moment digital landscape. Which is why we created a handy guide to help your brand not sound like a person and not, well, a brand.

This playbook will reveal how young people really want to see brands behave on their feeds, which platforms brands aren’t taking advantage of enough, and even the ones they need to let go. We also break down how successful brands are connecting with their brandom on socials, so your brand can too.

  • Which platforms young people are really at– hint it's not just TikTok
  • The new social media spaces your brand needs to be on
  • The latest strategies to authentically connect with Gen Z and Millennials
  • How to partner with the right influencer for your brand

Report Length: 28 pages, North America report is based on behavioral and trend surveys conducted among 1500 13-39-year-olds in the U.S. and Canada. Western Europe report is based on behavioral and trend surveys conducted among 2500 13-39-year-olds in the U.K., France, Germany, Spain and Italy.

PREVIOUS REPORTS
Article
Report

Learn 10 trends Gen Z is fueling now—and how brands can connect to young consumers through them.

Article
Report
Article
Report

Get the Research

TREND REPORT
Social Media Playbook Trend Report
Content
Download report (PDF)
Data
Download data (XLS)
Explore data online
Content
Download report (PDF)
Data
Download data (XLS)
Explore data online

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?