It’s #WeddingSzn and Gen Z and Millennials are gearing up for a summer events—bach parties, backyard weddings, or flying out for a ceremony. Because while some young people are embracing low-key weddings, others are driving the industry for destination “I dos.” Either way, young people are making their weddings uniquely them, whether it’s sticking with tradition or making it modern—and fueling lots of trends in the process.
In this year’s Weddings report, YPulse dives into how many young people want to get married, the types of weddings they’re interested in having, and what is on their gift registries.
Report length: 18 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded in February and March 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in February and March 2024.
Free time and hobbies, which passion projects define their identity, and how those interests connect to brand loyalty.
